By Jonathan 4 Comments

Committing “Purgery”

I have been hard at work lately. Not only have I been hard at work writing new content for In the Limelight, I have also given it it’s most dramatic face-lift ever, and fine tuned other elements of the site that you may or may not have noticed.

However, by far the most difficult project has been my recent decision to remove several articles from this website.

Letting go was difficult. But it had to be done.

The reasons why

When first started this blog, I had no idea what it was going to become. It had no direction, is was just for fun. In the very earliest days, I wrote about anything that came to mind, and created the various categories to fit what I wrote, not the other way around. Without a clearly defined purpose, early articles covered everything from technology to politics. In addition the quality of these early posts was often inferior, most of them were too short, and my tone was not consistent with what I want to present on In The Limelight today. It was very much a personal blog that over a fairly short period of time settled into the theme of personal development.

Many time over the years I have been tempted to remove some of the older articles, but could never quite come to terms with the decision, not was I sure what to do with the articles I am would be removing. Should I just delete them? Move them to another blog?

But I recently I read an article on Traffic Generation Cafe that described how having low quality pages on your site could in fact drag the entire site down in Google’s eyes. With this in mind it was no longer just a question of keeping the site on topic, leaving those articles the way they were could actually be hurting the site at the search engine level.

The question of how

With the decision made to purge the off topic and low quality content from In The Limelight, I had to finally give some serious thought to how I was going to do it. I had several considerations:

  • There were over 140 articles on this blog, how was I going to determine which ones to remove? Was I going to have to re-read every article to determine it’s worthiness?
  • Most of the posts that needed attention were clearly off topic. Some, however, were not completely unrelated, but just of lower quality. Other were potentially topical, of good quality, but written from an excessively personal perspective which made them less appropriate for the site. Should those be removed as well?
  • What should I do with them? Deleting anything I have written was going to be a tough decision. I briefly considered moving them over to a personal blog, but quickly concluded that I did not want to go down that road. I have learned a lot about blogging over the years, and have decided that I think personal blogging is a very risky activity. Though I don’t hide my identity, I am intentionally vague about my personal life when I blog. The internet keeps a permanent record of everything, after all.
  • If I delete stuff, it’s going to create some dead links, and there will be noting for me to redirect them too. Is it worth it?

What I did to clean it up

Eventually I decided that the first step would be to delete the categories that were related the content I wanted to purge. This left me with a list of post that were now un-categorized. I was no able to easily see a list of potential victims for my great purge of 2011. I discovered that these posts largely fit into three groups:

  1. Posts which were clearly off-topic
  2. Posts that were on topic, but probably too personally focused to be appropriate for my target audience.
  3. A third and final group was actually the smallest, it consisted of on topic posts that were simply below a certain quality threshold.

Being true to purpose versus preserving the historical record

In The Limelight has for a long time now had a very clearly defined purpose; to teach and encourage people to be the creators of their own life. More recently, this mission was summed up with the slogan: Create. Live. Inspire.

Create the life you want. Live it to the fullest, and Inspire others to do the same.

It was critical that all of the posts on In The Limelight related to this mission statement.

While examining all three groups, I faced one overwhelming question in my mind; was it more important to ensure that this blog accurately reflected it now clearly defined purpose, or was it more important to preserve history? I do think there is some value in showing In The Limelight’s humble beginnings. In the end I decided on a compromise.

I, in a very difficult decision, completely pulled the plug on everything from group 1, those articles which were clearly off topic. It was hard because I had written about things that I did care about, and also topics others apparently cared about as a couple of these were some of my more popular articles in terms of comments and search engine traffic.

They were however not appropriate for In The Limelight at all, being focused on politics, or tech, or commentary on (then) current events not at all related to personal development.

So they are gone, forever. I didn’t even save them on my computer, and in the end it actually felt good to let go.

The second group was much more difficult to deal with, so I decided to move them all into a new category called “Historical”. I ended up deciding to move the third group to this category as well. Here’s why:

These posts do have value to my readers, and they have value to me, but they need work. They were written at a time before In The Limelight transitioned from a personal blog to what it is today. Therefore the plan for these posts is not to delete them, but instead to revise and update them to bring them up the standards I require. Some of them may be rewritten entirely, some may be combined, and others may simply be given new introductions to add value and give them context. We shall see.

Other changes

It’s not just older articles that have been effected. I also used this opportunity to check though many of the more current articles, and in many cases I made some changes, nothing major, just an edit here or there for clarity, or to alter the tone to ensure it promotes the positive message of In The Limelight as much as possible.

What do you think?

Signature

If you liked it, please take a moment to share it!

Leave a Comment:

Comment Policy: Please use your real name and be polite. Rude or disrespectful comments will be deleted or mocked, depending on my mood. In some cases your comment may be moderated before being posted, please be patient and do not re-submit your comment. Thank you!

Required fields are marked *

*
*

 

4 Comments:

  • Stella says:

    You’re on the right track.

    You know most bloggers start off on the general and later find their blogging passion and purpose which they stick to in the end. But a lot never get around to keeping their blog on purpose when they finally discovered their most passionate blogging theme.

    It’s true – Google uses the entirety of the topics you blog on, to build theme topics and relevance around your blog. You can check your Google analytics to see it – the keywords Google finds most relevant to your blog. That is also used as a factor to send search traffic.

    Good job, man. You should be looking at re-optimising some of your posts (SEO-wise) gradually.

    • Jonathan says:

      Hello Stella,

      Once again I had to rescue your comment from spam, Akismet doesn’t like you for some reason!

      Thanks for the confirmation that I did the right thing. I did have to commit some SEO sin because I deleted some posts outright, and changed the slug on some others as I edited them, and chose not to redirect them. Only one of these posts ever saw a lot of traffic so I think the fallout will be minimal.

      • Stella says:

        Hahaha – you may have to train your comment system to recognize me next time (lol).

        That was a deadly SEO sin. I do not change my slugs whenever I update or re-optimize my blog posts, to avoid redirecting. I only redirect when I delete or move a post/ page.

        You should start seeing traffic after doing your re-optimization:)

        You should take some time and do all your redirection (redirection plugin) and be sure to save the list of the “before URL AND place redirected to” in a google doc file – for future reference.

        Good luck. BTW, I think you should research more on using Commentluv on your blog – could attract more commenters’ traffic – in line with your blog restructuring and traffic generation for 2011:)

        • Jonathan says:

          Well wouldn’t you know it, it did it again! Very strange, I almost never get any false positives.

          I know it was a deadly sin, but I think I will be okay, the posts in question were very unpopular and not linked to from very many places, I’d imagine. Were they in any way popular I would have been more careful.

          :)

css.php